The Trade Brief / EST. 2026

AI, translated
for the trades.

A free, twice-weekly brief for contractors and home-service operators. Which AI tools actually work, which are hype — and the exact systems to put them to work in your business. Written in plain English, not tech-speak.

TWICE WEEKLY

The Brief

The AI and tech news that actually affects your shop — new tools, what the big platforms are changing, where the money's moving — cut down to a five-minute read.

INDEPENDENT

The Test Bench

We put the tools head-to-head — AI answering services, estimating software, dispatch assistants — and tell you what's worth your money. Nobody pays for a good review.

STEP BY STEP

The Playbook

Exact setups you can copy: the follow-up automation that revives dead estimates, the AI that answers your phone after hours, the review machine that builds your reputation on autopilot.

No vendor allegiance. No agency upsell. Just the straight read.

We don't sell software and we don't sell marketing services. If a tool is junk, we say so.